Major Nelson is, well, quite frankly he’s toying with us. He’s tweeted something peculiar a bit ago: a tease back to the I Love Bees campaign. In case you don’t know, I Love Bees was a viral marketing campaign launched prior the launch of Halo 2 that served as an alternate reality game to hype up the launch. While I personally wasn’t around to experience it, it was one of the best ARG’s in history, gaining 250,000 views – a boatload in 2004.
Anyway, nine days ago Major Nelson tweeted us this little nugget:
I am fascinated by Bees. Their organization, resourcefulness, adaptability, navigation skills & contribution to nature is captivating
— Larry Hryb (@majornelson) January 10, 2014
Harmless enough right? Well, we then have the following response from Quinn DelHoyo, one of the team members at 343 Industries…
@majornelson That’s why Utah is known as the Beehive state and has its symbol on the state flag/seal. Cool creatures.
— Quinn DelHoyo (@quinndelhoyo) January 10, 2014
After that, a response to MajorNelson came with “Is this the start of I Love Bees 2.0?” and the following response from Major and the Social Marketing Manager at Xbox – as in, the guy who would handle viral (read: social) marketing.
@AceyBongos @MrPointyHead (turns and walks away quickly)
— Larry Hryb (@majornelson) January 10, 2014
Coincidental? A joke? Maybe. Funnily enough, though, this year marks Halo 2’s ten year anniversary which also puts this year as a great year for Halo 2 Anniversary – a game Halo fans have been very anxious to see come to fruition. This could be many things other than a Halo 2 Anniversary ARG though. Microsoft and 343 could be rebooting I Love Bees for round 2 to hype up Halo 5, which wouldn’t be a bad idea.
Either way, we’ll keep our eyes peeled for more information.
The Clock is still going….
Halo 2 anniversary, and Halo 5 being teased? What a stretch that is. Anyone care to explain how simple bee talk means Halo is coming?
http://www.ilovebees.com was part of the Halo 2 promotion campaign hence the suspicion.
Still a stretch, for all we know it’s just being used again for Halo 5, something they would call “a return to glory”. I know where it came from, I just doubt we’ll be getting it. They seemed pretty anti Halo 2 remake back a few years ago, and now they’re working on Halo 5, I doubt they’d even have time to make it to the 10 year anniversary.
but halo 2 is coming up on 10 anniversary
But we know Halo 5 is coming this year. So anything like this is retarded for Halo 5. Doing something like that would be lame. “WOAH THIS LOVE BEES 2 THING MEANS HALO 5 IS COMING” to which i would say, “o rly?” BUT since there’s is no news on H2 Anniversary it would only make sense that this is for a H2 remake.
The studio is probably stretched thin to complete Halo 5 as it is, they’ll miss the anniversary, and have two conflicting Halo titles released around the same time. It’s just something they wouldn’t do, from a business stand point at least.
actually microsoft refuses to confirm its halo 5 that theyre working on so.. it could just be a really good halo 2 anniversary remake.
They admit Halo 5, just not that it’s called Halo5.. stating they haven’t named it “officially” yet. They have admitted to and say it releases this year.
Look at the armor in the trailer, not to mention the giant Forrunner machine, it’s clearly a next in the series, not a remaster.
Well you’re a troll from N4G no doubt, but thanks for updating me on Halo 2’s birthday, I forgot how to count to ten.
The studio is working on Halo 5, and they’re probably hard pressed to finish in time with a game that redeems the piece of crap that was Halo 4.
https://twitter.com/DWX025/statuses/421800948982218752
Not gonna happen
Not really