Hunt The Truth

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Halo – Hunt the Truth – An Ongoing Analysis of the Viral Marketing Campaign

  Since I first played Halo: Combat Evolved, I’ve been hooked on the Sci-Fi story it tells. I dug deep into the backstory as Microsoft and Bungie fleshed out their narrative, reading the books and keeping tabs on things like the Halo 2 Viral campaign, “I Love Bees.” Halo continued to grow into a universe that had complex concepts being thrown at the fans from many directions, and in the time between each subsequent game release, the Universe grows even more. As of...