Halo’s fictional universe is vast and detailed, with stories filling in the gaps between the games and more. In the build up for the series’ next release, Halo 5: Guardians, Microsoft and 343 Industries has once again taken to viral advertising to fill in more of these gaps. This time, using audio diaries and images, we are invited to join fictional reporter Benjamin Giraud as he recounts the history of Halo’s hero: The Master Chief. Join us as we examine...
Since I first played Halo: Combat Evolved, I’ve been hooked on the Sci-Fi story it tells. I dug deep into the backstory as Microsoft and Bungie fleshed out their narrative, reading the books and keeping tabs on things like the Halo 2 Viral campaign, “I Love Bees.” Halo continued to grow into a universe that had complex concepts being thrown at the fans from many directions, and in the time between each subsequent game release, the Universe grows even more. As of...
Video game developers continue to push the boundaries of advertisements for games. From star-studded trailers to the hacked website of a bee enthusiast, game-makers are not afraid to take risks on new methods of building hype for their titles. Still… few creators have taken to updating old games in order to push out hype for their next one.
In the 90s, I spent a lot of my weekends at my friend Derek’s house. He had very generous parents back then… generous enough to buy all the cool stuff I always wanted but never got. From the expensive Nerf guns, Power Ranger weapons, to the Pog collection in the neighborhood, It was easy to be jealous of the guy. For some time, the thing the other kids in the neighborhood envied the most was the Sony PlayStation. He was the first kind in town to get one, and we...
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